OODA is a self-defense brand that specializes in pepper sprays designed to protect individuals from street crimes.

Problem: Despite the availability of various self-defense tools, using them in actual crime situations is challenging as people tend to panic or freeze, disabling their ability to respond effectively.

Solution: Recognizing the importance of preparedness, I created a hypothetical self-defense brand, OODA, that promotes the OODA loop principles (Observe, Orient, Decide, Act) - a decision making cycle developed by military strategist John Boyd -  to provide users with a practical response strategy. Alongside its pepper sprays, OODA ensures users are prepared to navigate threatening situations safely.